PROGRAM: PUBLIC SPACERETAIL
SIZE: 10.000 m2
STATUS: ON GOING
TEAM: : Joaquin Vaquero (Founder), Christian Alvarez (Partner-Project Leader), Jaime Castilla, Elvira Fernández, Andrea García, Marina Villalobos, Daniel Ruiz
We were commissioned to create a new identity for a shopping mall within the Botanica complex in Moscow. Due to the city weather conditions, the interior of the shopping mall is a natural public space during several months of the year.
In order to enhance this particular situation, the project includes new meeting areas to ensure that the interior of the shopping mall becomes not only a great shopping experience but a three dimensional collection of urban plazas. A major meeting point within the city.
Taking inspiration from the forms found in nature, a continuous ribbon that flows in the space embraces these areas and guides you along the building, becoming the new identity of the project.